I don't normally post press releases on AmoxCalli, but I think this is an important one. Being far too lazy to write my own up, I'm copying the original press release from Scholastic.
SCHOLASTIC MAKES LARGEST EVER COMMITMENT TO FOREST STEWARDSHIP COUNCIL CERTIFIED PAPER IN A SINGLE BOOK FOR HARRY POTTER AND THE DEATHLY HALLOWS
In addition, the company announced that the deluxe edition of the book (100,000 copies) will be printed on text paper that is FSC certified and contains 100% post-consumer waste fiber. All jackets will be FSC certified and contain 30% post consumer waste and will be manufactured using energy generated from wind power. For future printings of all books in the Harry Potter series, Scholastic plans to use paper with a minimum content of 30% pcw, and that is FSC certified when available.
The vast amount of paper needed to print 12 million copies of the 784-page Harry Potter and the Deathly Hallows makes the decision by Scholastic to invest in environmentally preferable paper a significant step in the company’s ongoing commitment to responsible environmental stewardship.
Scholastic worked with the Rainforest Alliance, an international non-profit conservation organization, in making its decision to use FSC certified paper and is continuing development of an environmentally and socially responsible paper procurement policy. FSC certification means the paper comes from forestlands that are managed responsibly and have met a host of criteria covering biodiversity conservation, worker and land-use rights, and compliance with laws and international treaties, among other things.
“We applaud Scholastic’s progressive and bold commitment to support responsible forestry practices by buying FSC certified and recycled papers,” said Liza Murphy, senior marketing manager in the Rainforest Alliance’s sustainable forestry program. “We hope that all businesses follow this lead by using paper that comes from forests that are managed in a way that protects soils and waterways and benefits local communities.”
Lisa Holton, President of Scholastic Trade Publishing and Book Fairs, added, “Scholastic worked hard with our suppliers and the Rainforest Alliance to secure this extraordinary amount of recycled and FSC certified paper for Harry Potter and the Deathly Hallows. As a company with an ongoing commitment to protecting the environment for this generation and generations to come, we believe producing this book and our future reprints of Harry Potter books with a minimum of 30% pcw recycled paper is an important publishing decision.”
The seventh and final book in J.K. Rowling’s phenomenally successful series will be released at 12:01 a.m. on July 21, 2007. The fastest-selling book in history, Harry Potter and the Half-Blood Prince, J.K. Rowling’s sixth Harry Potter book, was released on June 16, 2005 with a first printing of 10.8 million. It sold 6.9 million copies in the first 24 hours. All six Harry Potter books, Harry Potter and the Sorcerer’s Stone, Harry Potter and the Chamber of Secrets, Harry Potter and the Prisoner of Azkaban, Harry Potter and the Goblet of Fire, Harry Potter and the Order of the Phoenix, as well as Harry Potter and the Half-Blood Prince have been number one bestsellers in the United States, Britain, and around the world. The American editions of the Harry Potter books are published under Scholastic’s Arthur A. Levine imprint.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
About Rainforest Alliance
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. Headquartered in New York City and with offices around the world, the Rainforest Alliance works hand-in-hand with land owners and businesses in the forestry, agricultural and tourism sectors to make their practices environmentally and socially responsible. The Rainforest Alliance is the world’s leading certifier of forestlands to the standards of the Forest Stewardship Council, which is the global standard-setter for responsible forest management. To learn more, visit www.rainforest-alliance.org.